
I think that BCBG should expand by building more stores in the US, Canada, and internationally. Designing a cheaper priced collection will bring in more consumers and the name will be more recognized.
Banana Republic, began in 1978. It is a luxury brand which offers high-quality apparel and accessories collections for both men and women. This brand offers accessories, shoes, personal care products, intimate apparel, handbags, jewelry, men's wear, men's big and tall, women, petites, and women’s tall. The feeling Banana Republic evokes is sophistication. Just visit your local Banana Republic to provide you with work wear and evening wear. It offers a wide variety of styles making you look chic and ready for the day. The comfort and style of this brand will raise your confidence and get you noticed.
BCBG comes from the french phrase meaning bon chic, bon genre which means good style, good attitude. It was founded in 1989. It has a combination of European sophistication as well as American spirit. This company is known for clothing for women, which includes separates, suiting, evening dresses, denim, footwear, eye wear, swimwear, and handbags. In addition to woman's ready-to-wear, their lines include BCBG Contemporary, 3 junior lines, and menswear. The feeling the brand evokes is elegance, youthful, east to wear and a bit of an edge. The essence of the brand is taking the modern women from day to night, work to weekend.