Gap Inc. Names Julie Rosen Head of Banana Republic Merchandising

SAN FRANCISCO--(Business Wire)--
Gap Inc. (NYSE:GPS) today announced that Julie Rosen is returning to the company
as senior vice president of merchandising for Banana Republic, reporting to Jack
Calhoun. A 15-year veteran of the company, Rosen will lead all product
merchandising for Banana Republic, including men`s, women`s and accessories, as
well as manage licensing relationships with third-party vendors.

"Julie is a tremendously talented merchant and leader who keenly understands our
brand and customer," said Banana Republic President Jack Calhoun. "We`re
thrilled to have her back, especially during these challenging economic times
for consumers where product differentiation and distinct assortments are so
vital to a brand`s success."

Rosen held a similar role at Banana Republic during much of the 1990`s, and was
part of the team that successfully repositioned the brand as an `affordable
luxury` shopping destination. Between 1991 and 2006, she held merchandising
roles of increasing responsibility at Gap Inc., including her role as head of
merchandising for Gap brand. After leaving Gap in 2006, Rosen served as a
strategic consultant to several apparel retail brands including Theory, Nike and
luxury brand Chrome Hearts.

"I grew up here, and I`m delighted to be back," said Rosen. "Banana Republic is
a strong brand with an incredible legacy, and I`m looking forward to helping the
team take the brand forward."

She starts on May 26th.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories
and personal care products for men, women, children and babies under the Gap,
Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales
were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United
States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap
Inc. is expanding its international presence with franchise agreements in Asia,
Europe, Latin America and the Middle East. For more information, please visit
gapinc.com.





Gap Inc.
Media Relations:
Louise Callagy, 415-427-3502
Investor Relations:
Evan Price, 415-427-2161



Copyright Business Wire 2009

Tue May 5, 2009 1:00pm EDT

http://www.reuters.com/article/pressRelease/idUS180153+05-May-2009+BW20090505

I think that Banana Republic will benefit from Julie Rosen returning to the company as senior vice president of merchandising for Banana Republic. I am excited to see her new ideas that she has for this company. She is very excited to be back in position and ready to help out her team to make positive changes for Banana Republic.